Direct From Dell by Michael Dell

In Direct from Dell, Michael Dell shares his story of how he started Dell Computers , which began in his college dorm room with $1,000 in capital.

Michael Dell's revolutionary insight has allowed him to persevere against all odds, and do business in a different way, his own way. Dell has always given a lot of importance to his customers, in fact, the primary goal of the company is to deliver a great customer experience. He started the company with the intention of creating products & services based on a keen sense of the customers input and the customers needs.

In this book, Michael Dell has shared the strategies that he adopted over the years and the lessons that he has learnt from making mistakes while conducting regular course of business. He has always been fascinated with eliminating unnecessary steps.

For Dell Customer is the King and the ultimate. In fact their business has evolved over the years based on their customers feedback. Most companies segment by product but Dell segments also by customers. This sort of segmentation gave them a great edge over their competitors & they were able to maintain their relationship with their customers in a more refined manner. Dell's business model reflects what customers truly believe is important.

Do you want to know the ingredients of Dell's success, so, here they are-

1. They make efforts to create customer loyalty by delighting their customer not just once, but again and again.
2. Experimentation is an intrinsic part of their company culture.
3. Dell believes in developing partnerships where it makes sense rather than trying to reinvent things that have already been invented.
4. R&D is shareholder & customer focused.
5. Always looking for ways to optimize what they're doing.
6. They listen closely to their customers requirements.
7. Continuous learning is a continuous theme at Dell.
8. They make great efforts to understand & meet the needs of their people.

Suitable reading for mostly entrepreneurs and business managers, this book offers valuable lessons and insights.

In case you want to know more about the company's latest happenings, you can visit their blog- Direct2Dell.